10 Ways to Make Your School a Green Campus

Universities around the country are doing everything they can to become a green campus. From the 'Reduce, Reuse, Recycle' campaign to using naturally fueled buses, being an eco friendly campus is not only the "in" thing, but the smart thing.

There are plenty of things that universities have been doing, but there are also items that individual students can do to make a green campus thrive and support having an eco-lifestyle. Here are 10 environmentally friendly ideas for dorm rooms, apartments and campus life in general to make your campus a more eco friendly campus.

1. Recycle everything, especially paper!
The amount of paper a college student goes through per semester is insane; between class notes, scrap copies, term papers, student newspapers, graphs and pictures printed out plus countless other random items add up. We know that these things can not be avoided, but the way you handle the use of all the paper can really help create a better green campus. Look for recycling bins by garbage bins, dorms, restaurants and classrooms.

2. Use your printer wisely
Teachers usually do not mind if they read papers that are printed using both sides of the paper. This is a huge way to save on paper. Also, to save ink, use the low quality settings on items that do not need to look too nice or that are just text. Lastly, think about what you're printing out. If you can show someone the website on a screen, do it. You do not need to print it out.

3. Limit the use of disposable cups and plates
Whether you're in a dorm or moving into your first off-campus apartment, the temptation to buy disposable cups and plates is huge. However, this not only is bad for the environment, but it's bad for your student finances as well. Buy cheaper plastic plates and cups; one package usually has four sets which are generally enough for one set of roommates. Wash these by hand or throw them in the dish washer if you have one (and remember to only run the washer when it is full to save water).

4. Limit the use of paper napkins
We're not telling you to eat cleaner, but we're telling you to not overdo it. Generally, a lot of fast food and take out is eaten by college students, which means a lot of napkins get grabbed on the way out. Limit the amount you grab!

5. Use compact fluorescent light bulbs
This is a good bit of advice for those college students who are paying their own electric bills. These bulbs might be slightly more expensive than regular ones, but will decrease your energy intake, last longer and ultimately save you money. These are good for dorms as well. Lamp light is a lot more pleasant and environmentally efficient than overhead dorm lighting.

6. Walk, bike, and limit the use of your car
Most campuses, especially those that are trying to become a more eco friendly campus, have pretty good public transit. On top of that, almost all universities are pedestrian friendly. Walking or biking will not only help make your campus a green university, but will help you avoid the freshman (or sophomore, or junior) 15.

7. Buy green
Buy recycled goods as much as possible. Paper, cleaning products and water are products that can be purchased as a recycled good. They're slightly more expensive than the normal products, but it's worth it to make a green campus.

8. Use refillable binders instead of notebooks
This is a simple way to save waste. Whenever the semester is done you can take out your notes, staple and save, then use the binder for the next semester. If you really want to take an extra step to make your campus greener, use your laptop to take notes at class.

9. Carry a water bottle
Not only will this save the environment by decreasing the amount of plastic waste on your campus, but will also help keep you hydrated and your metabolism high. A water bottle can be refilled at any water fountain and can easily be drank in class or while riding a bike.

10. Buy used clothing
Usually thought of as something to do to save money, it is also good for the environment! Recycling clothes minimizes the use of resources to make clothing and puts a dent in the problem of worldwide sweatshops.

Source by Melissa Rubin

Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today's African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly , how they feel about marketing and media.

It's been said that "2014 is going to be a killer year for social media and small business." It's also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and / or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by "liking," "following" or linking to an article, brand or website.

9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans' spending power will reach $ 1.1 trillion by 2015.

As stated by Marketingvox: "Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and are highly engaged with digital content and the mobile platform." The So, what does this : mean for small Businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

Source by Stacey O Mathis

Misconceptions and Facts: Lies and Truth About the Business of Modeling

There are many misconceptions that spread about the work of modeling and that of the agencies. Let's us find out more about the business of modeling.

Scouters are hunting any face on the street regardless of whether the person they pick is good looking.

Some common comments go along the lines of, "I can not believe the Scouter is approaching such an ugly person, they must desperately want to get more models."

A common misconception about modeling is that you need to be pretty, with flawless skin, perfect Jawline, and flat abs. That is one of the most untrue claims that serve as a psychological barrier for many potential models to join this field. Not all clients and projects require pretty faces and many actually need models of marketable looks, that can range from different sizes, ethnicities, and overall body features. Size is also not a concern, as there are many plus-sized models in demand today. Someone has to market the bigger sized clothing and a product that appeal to people in that category, and definitely plus sized is becoming more relevant in the modeling fields of today.

If a credible modeling agency is sending a scouter to the street to recruit new models, it is also sending someone to be the face that represents the agency in the process; it is not going to do so blindly. Much training and knowledge of the modeling and fashion industry are taught to these scouters before they are sent out on the street. They know the different types of looks that the agency wants and that can appeal to a client before they actually approach you and give you an offer. Of course, you also have a part to play and determine the credibility of the agency through proper research online.

Everyone is so busy, who has time for modeling? It's too much work.

Modeling does not require commitment on the scale of a full-time job nor are you bound to be involved in work that does not fit into your schedule. It can fit in easily into your schedule if you consider that you will be on average receiving one job offer a week with some project commitments going to even three hours or so. Of course, there are longer projects which may take a few days of shoots to finish depending on their requirements. However, the best part is you get to pick up and drop the projects that do not suit you. In other words, you have full flexibility in your work. However, a word of caution, if you are just starting out in modeling, do not get too picky, and focus on building your portfolio and reputation as a model first.

Nowadays there are so many comments and reviews everywhere, how do I differentiate the good and bad agencies?

This may pose a big concern especially in the age of the internet, where there are many false rumors floating around, and truth tends to get buried in the comments section. It may be hard to distinguish truth from the lies, and usually one only knows the true nature of the work and the modeling process once they sign up for it. One good way is to read reviews from credible sources and websites, and not believe wholesale what you read on forums and blogs which are contentment unregulated. Google and Facebook reviews are one such way where spam and imposter comments are unpublished or removed, and only honest feedback is considered.

Another good way is to find out the models involved in the agency. Are there a good number of models? Are there models who somewhat have a similar look to you? Do they take good effort and care to have a well set-up website? Any model agency has a need to have a good website because it is often the first go-to platform for clients and models. An illegitimate or bad agency can most often be spotted from their bad website maintenance.

Modeling is not for me, either I am born as a model or I'm not. There is no in-between.

False! Whether you know this or not modeling takes a lot of hard work, patience and confidence. Someone with the looks of Gisele Bundchen or Adriana Lima, but without their confidence can never make it very far as a model and is not someone who will get through a regular casting call. No matter how you look, your personality, dress sense and the way you express your energy and this confidence means a large deal more. This impresses clients and lands you the best job opportunities.

The biggest misconception of all may be that modeling agencies are not essential and they are just out to scam. If you flip your daily newspaper or browse through your regular online catalog to shop, or any other advertisement or billboard, they are not people who are randomly picked or someone who is from that company or brand of that advertisement. In short, they are models, who most likely come from modeling agencies, and clients pick them out of many other potential models.

Source by Rachel Evan

Mortgage Marketing To Realtors: Get 10 Realtors in 30 Days

Mortgage marketing to realtors can be an easy and enjoyable process. Having a steady flow of referrals from real estate agents is a great way to insure the continued growth of your business.

But how do you develop a network of quality, low maintenance realtor referral partners? Good question. Below you will find the answer.

Are you ready to get started? Here are step by step easy to follow instructions given in an outline format to help you develop 10 realtor referral relationships in the next 30 days.

I. Finding Real Estate Agents

Option 1: Escrow Officers

1) Select 5 huge title companies in different parts of town.

2) Use the top escrow officer at these companies for a transaction.

3) Wow your client and have the escrow officer complete your customer satisfaction survey at close so the title officer can see what a great job you do for your clients.

You can download a sample customer satisfaction survey by visiting:

[Http://www.mortgage-leads-generator.com/a/survey.htm]

4) Immediately after the transaction funds, send the title officers at all 5 offices a gift and tell them how much you appreciated their top notch service during the transaction.

5) Exactly one week after the title officers receive your thank you gift, go see each of them face to face and ask them for referrals to top realtors. Ask for referrals to real estate agents that are easy to work with and do at least 2 transactions a month (or however many transactions you would like).

Option 2: Top Producer List

Ask your title officer for a list of the top producing real estate agents in your area. This list will enable you to target real estate agents who are actually doing business.

II. Approaching Real Estate Agents

Option 1: Approach Letter

1) Send a letter to one or two real estate agents per day. Be sure to stay organized. Use software or some other method to keep track of who needs a follow up call each day.

2) Send your letter in an unusual way so it gets noticed – like a Fed Ex overnight package for example. Everyone opens overnight packages with great anticipation.

Here is the delivery method I used. I learned it from Todd Duncan and it worked well:
Wrap your approach letter around a Pay Day candy bar, use a gold ribbon to keep the letter attached to the candy bar, then send your letter / candy bar to realtors in a tube.
This letter delivery technique is sure to get noticed.

For a sample approach letter to use when mortgage marketing to realtors visit:

[Http://www.mortgage-leads-generator.com/a/realtor.htm]

Here are some important elements to include in your approach letter:

* Offer a unique selling proposition (USP) that can help their business

* Tell them a little about yourself.

* Also, tell them you will be calling in 2 days to schedule a face to face meeting. At the meeting you will explain your USP and how it can improve their business.

Option 2: Office Managers and Realtor Associations

1) Contact real estate offices and ask to speak with the manager. Explain to the manager that you are a top producing Mortgage Planner. You are currently offering complementary seminars to a limited number of real estate offices.

Here are a few seminar ideas:

* How realtors can use 1% mortgage loans to increase their business

* How to get more leads from your real estate website

* Anything you can think of that would benefit the realtors at the office.

2) Offer to give the short talk during their next sales meeting.

3) Offer to bring lunch.

4) During your talk offer the realtors a valuable tool, gift or information that can only be obtained by giving you their business card. When you send the gift include an approach letter explaining you will be contacting them for a face to face meeting to discuss a USP that can increase their business.

You can also use this technique with local realtor associations. Offer to give your talk to the entire association. Just be sure the topic and information you discuss is truly useful.

Give these ideas a try. They really work! You'll be amazed at how fast your mortgage referral business will grow.

By the way, if you are the shy type and do not want to conduct seminars or face to face realtor meetings, you can always hire someone or bring on a partner to do this stuff for you.

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Source by Hartley Pinn

How to Organize a Bunco-Themed Fundraiser

At present, the concept of themed fundraising is gradually gaining ground among the non-profit organizations. A lot of such bodies and other charity organizations choose a particular theme for holding the fundraiser in order to keep their audience engaged. If you are planning to organize any fundraiser event shortly, you can try out holding the engaging Bunco game as your fundraising theme. Organizing a themed fundraising in present times is the most popular and rewarding way to raise funds for any cause. In this article, we are going to discuss how to make your next themed fundraiser a successful attempt.

A Fundraising Goal

Before you start looking for a theme, you must learn to set up a realistic fundraising goal. Also, think of the amount, which you want to raise through your fundraising campaign. It will help you decide how many people you will invite for your event. Considering all these can help you decide the entry fee as well.

When deciding the number of entries, be sure to keep it divisible by 12, as each regular Bunco game includes 12 players. In case, you have 48 players, you have to organize four separate games. It also helps you raise funds in an effective way. If you want to raise $ 1200, ask your 48 players to register by paying $ 25 as an entry fee.

You need to make enough efforts to keep your guests engaged. Make sure that you give your guests enough opportunity to enjoy themselves and make them feel that they are donating for a good cause. You must provide your guests plenty of information about the cause for which you are raising money. To make your fundraising even more interesting, you can add some different events to the Bunco game. You can get numbered chairs for your guests and thus, offer them an opportunity to pick up a number out of a jar when they first arrive.

You can even include a silent auction in your fundraising event to earn even more money. You can ask the local businesses to provide you with gift cards, services, and items for the auction. You can even get in touch with the large retailers, who are interested in donating for non-profit fundraisers. If possible, you can also include a 50/50 raffle. Organizing a raffle is always an excellent choice as it offers your guests many opportunities to win some money.

Keep in mind that Bunco is a fun and entertaining game that can help you keep your audience engaged and, at the same time, raise adequate funds.

Source by Jonathon Reynolds

Rewarding Marketing Ideas For Your Waxing Salon

Your waxing salon offers services that are appreciated for their results of less hassle, and smooth, silky skin. Marketing your waxing services is the first step in growing a successful waxing business. With a competitive marketing strategy you can set your business as top choice for services. Find out the most rewarding marketing strategies for your waxing salon.

Advertising on the Internet

Your salon offers unique services and techniques from sugaring, to strip waxing, to electrolysis. Most first-time customers are not aware of the differences between the services you offer and often use the internet to research waxing and salon services. Create a branded website so potential customers can quickly find out waxing salon, threading salon, or electronic hair removal clinic has to offer. Be sure your branded website includes a description of your services, your professional qualifications, and all of your contact information for questions and appointments. To further establish your site as a great resource and a great business, add a business blog that consistently updates with great new information and resources for customers. Enter your hair removal business in a variety of directories including local phonebooks. Most directories allow for customer reviews about service and products, making a great opportunity for your own customers to help promote your waxing studio.

Advertising in Print

Direct marketing to your potential and current customers is a great way to continue to build relationships and your salon brand. Most likely you already include some form of print advertising in your business, in the form of business cards. These are the first approach and should be used to market your business to everyone you meet. Another step in direct marketing and print advertising is sending out postcards to everyone that potentially meets your target market. Postcards are design with your waxing salon branding and a great promotional message that is sure to motivate new customers to check out your services. Use your postcards as a way to market your group deals, summer specials, and first time customer's discounts. Referral cards are another way to build up your customer base with the most powerful form of marketing your business possesses …. word of mouth.

Advertising through Salon Signage

A professional salon should offer a storefront that appeals to customers and adds their sense of comfort when they visit your salon. Whether you specialize in eyebrow waxing and threading, full-body waxing, or laser hair removal, your customers instill a great amount of trust in your services and an impressive storefront can offer a comforting first impression. Use waxing salon window signs with professional designs to showcase your services. Add images of smooth hairless skin on vinyl decals in your business windows to add appeal to the services. Vinyl lettering offers a clean and professional appearance when use for your salon name, business hours, and positive slogan. Promotional window clings can be added to various windows inside and outside to emphasize certain services or promotions that your salon may be offering. For a bold advertising promotion, add a vinyl banner to your marketing campaign. Waxing salon banners increase the strength of your message with their bold design and large, impacting message. They are also a perfect way to grab attention with unmistakable signage.

Source by Michael K Allen

The Essentials of Customer Service Skills in Today's Business Environment

Every thriving business today requires good customer service skills. It is important to keep existing customers as well as creating new ones. Customer service is the heart of the customers buying experience and businesses that provide great service to customers distinguish them among the rest in this very competitive world.

This is the main reason why many successful companies make this an important element in their agenda. Many businesses go out of their way and hire professionals with outstanding service oriented attitude to provide excellent customer service.

"What is a good customer service and why is it important?"

Firstly, let us go over the main qualities of a good customer service to help recognize the importance of these qualities.

Primarily, good customer service skills include sound knowledge of the product and company, a very good understanding of the spoken and written language, ability to listen to and understand a customer's request, problem solving skills, flexibility and professionalism.

  1. An effective way to provide good customer service satisfaction is a good sound knowledge of the company, its products and services. In order to effectively address customer needs, customer service people must know what they are talking about.
  2. Good communication skill is the lifeblood of the service industry. Responses whether spoken or written should be free from any grammatical errors. A positive and upbeat tone is always helpful especially during first encounters with customers; this shows enthusiasm and confidence that a positive outcome will be expected in the end.
  3. Listening skills should be excellent for this will determine ones ability to provide the right response to client requests or query. Good listening skills helps in understanding the specifics of the problem and effectively gives the customer the feeling of being valued.
  4. Problem solving skills should be on top at all times during a customer client encounter. Customers seek customer service because they have a need that the company can provide and in order to keep the customer satisfied, being able to solve their problems right away by asking the right questions is a sure-fire way to provide a solution.
  5. Flexibility means ability to adjust to situations. Each customer has different needs and flexibility skills means being able to address effectively the dynamics of every customer encounter.
  6. Professionalism shows when all these qualities are combined plus the right attitude and confidence to represent the company. Being courteous, respectful and friendly at all times whatever the situation is. Professionalism should be displayed not only towards customer but also towards team members, company and competitors.

Employees must understand that customers are the one bringing business into the company. They must understand that providing service does not only mean meeting the needs of the customers, but going over and above customer satisfaction. Going an extra-mile to provide excellent service will keep customers coming back.

Companies should provide excellent training constantly to their employees so they are up-to-date with modern work place practices to consistently deliver great customer service. Customer service skill-training methods ensure employees have proper mind-set and can – do attitude. Training programs can be In-house or presented by an external company. Learning from experienced employees or existing staff can also be helpful and sometimes a the best way to learn new skills.

Source by Leah Gundran Raymundo

Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today's African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly , how they feel about marketing and media.

It's been said that "2014 is going to be a killer year for social media and small business." It's also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and / or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by "liking," "following" or linking to an article, brand or website.

9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans' spending power will reach $ 1.1 trillion by 2015.

As stated by Marketingvox: "Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and are highly engaged with digital content and the mobile platform." The So, what does this : mean for small Businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

Source by Stacey O Mathis

Factors to Consider Before Starting A Small-Scale Business

Real easy to start a business. Register your business name at the Companies Commission of Malaysia known as SSM and in about 45 minutes, you already have a business. However, a short business registration process is not meant in no time you too can benefit your business. You are lucky if this happens.

There are several other factors you should consider before stepping foot into the SSM.

  • Does your business simply want the money?

There is no doubt that every entrepreneur wants profits from the business. But, if you will continue to do business if you can not benefit in a long time as long as 3 or 4 months? What if that year is still not a profit? Knowledge, talents and money go hand in business. If you have any knowledge of the business, has been added to your chosen line of business is your hobby, for example, money has become a matter of no importance to you. But beware, do not bankrupt your interests are. Business talent can be polished. Which way is participating in workshops on managing the business conducted by business consultants who are more experienced.

  • Are your products and services to meet market needs?

You need to do a survey first before doing business. Spend more time making a survey of the community in which you want to open shop later. What is needed by the community. Are your products and services included in their will? If yes, state statistics so you can develop a good business plan will.

  • Do you have sufficient working capital?

Capital is important in determining the business can survive or not. A small business should be targeting at least have the working capital available capital of up to 3 months even if not a profit. Failure to provide adequate capital stock will limit your future marketing efforts. Keep in mind that you are also responsible for promoting your business no matter how minor you use any media such as advertisements from home to home.

  • Are you willing to bear the risk in your business?

Every business has its own risks but the difference between us is the size of the risk. Small businesses remain at risk even if not by big business. But you need to know the level of risk you incur in the event something unfortunate like theft and fire. The transfer of risk can be made to subscribe an insurance policy and installing closed-circuit television or CCTV at the premises of your business.

  • Do you have assistance in case of any problem?

Assistance not only in terms of cost, but in every aspect of your business from the installation of front door through to the advertising business. Not necessarily you need money to have all forms of assistance. Sometimes after a long business, you will develop a network of individuals who are experts in their fields. Some will help you for free, or even with the cup of coffee.

Source by Samsul Rizal

How to Become an Email Service Provider

Email Service provider should have the setup to send mass mails. There are many open source applications like Gmail, Exim and Postfix for this purpose. But these applications has its own limitations which restricts you from becoming a good email service provider.

– You can not have a pool of ips from which you can send mails randomly
– Can not follow the throttling limit set by various ISP's
– No bounce processing mechanism
– Email authentication methods like DK and DKIM not flexible enough to implement
– Limitation in the number of mails that can be send
– Problems in using server resource correctly

All of the above drawbacks can be removed if you are going for paid mail service application like ecelerity, ironport, PowerMTA etc. These application along with an interface for users to create email template (HTML mail templates), auto-responders and schedule mail campaigns will make you a good email service provider.

Since there is a tight competition nowadays, as there are many providers you should provide value added service like campaign monitor through which customers can come to know how many of their mails has got delivered to inbox, bounced etc. The web interface should be clean and easy to navigate, also you should have a strong technical support team who can constantly monitor the service and ensure high deliverability. High deliverability is closely related with the application you have chosen and most of the paid ones have the following advantages over open-source mail applications.

– Lakh's of mails per hour
– Highly efficient in implementing email authentication methods like DK, DKIM etc
– IPWarmup methods helps in getting good IP reputation
– Can set throttling limits as per the rules of ISP's
– Effective Bounce mail processing methods
– Flexible filters so that you can decide what all mails should go out and what should not
– Efficient usage of server resource
– Graphical representation of email delivery status
– Pool of ips can allocated to your clients so that their mails are send out randomly from these ips.

Source by Shijil S